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Marketing & Branding


May 15, 2011

Moving the blog

The Vanity Experiment is moving to http://colfelt.com/index.php/thevanityexperiment

Small change you won't hardly notice if you're browsing online, but if you're reading this via a RSS reader, you'll want to go change the feed address to this: feed://colfelt.com/index.php/feed/.

Why the change? I've been using Movable Type version old.OLD since about 2004, so I decided to get with the times. Bring on Wordpress (which is now running my entire site).

Posted by Ant at 12:41 AM | Comments (0)

May 09, 2008

George Orwell's 5 Rules for Effective Writing

I'm writing more frequently these days. Not to this blog, unfortunately. But for other web-zines such as Boxes and Arrows, which have a larger audience. My new place of work also has me writing more. Consultants write reports, summaries of studies, technical breifings, etc.

My father is an author. He's written five books, all non-fiction. My interest in writing, and style to some extent, is inspired by him.

On reading my articles, Dad gave me George Orwell's 5 Rules for Effective Writing. Clearly, he thinks I have yet to reach my potential and he's probably right. As much as this blog is a place for me to express and develop my thoughts, its a link log for me and others. This article is really valuable for people hacking away at writing because it mandates practices that are easy to understand, yet hard to do.

Excerpt: Language is the primary conductor between your brain and the minds of your audience. Ineffective language weakens and distorts ideas.

If you want to be understood, if you want your ideas to spread, using effective language must be your top priority.In the modern world of business and politics this is hardly ever the case. In many instances, imprecise language is used intentionally to avoid taking a position and offending various demographics.

Posted by Ant at 07:46 PM | Comments (0)

March 29, 2006

A brand is a result, not a tactic.

What a quote! This article, aptly entitled Obsessive Branding Disorder, is really nicely written. It addresses how everyone wants to 'brand' their company, but are overlooking the fact that you don't 'brand' a company like you might cattle. A good brand is what follows after your proven good business practice. A strong brand is more an adjective than a verb.

Posted by Ant at 03:54 PM | Comments (0)