August 28, 2010

UX Australia 2010

The talk I gave at UX Australia this year was on experience strategy and how you go about creating one. Given the talk was about 45 minutes long, it was necessarily high level. In it, I was able to present the Experience PromiseTM which is a new deliverable for communicating the experience vision. We created it at Different a year or so ago and have been using it with great effect to ground project teams and clients in what the customer experience goal really is. Now I must get on and write a book by the same name. I've been planning to do it this past few years, but procrastination and a manic schedule seems to get in the way. No more excuses! Enjoy the preso.

Posted by Ant at 04:56 PM | Comments (0)