October 22, 2009

Latest readings...

Posted by Ant at 05:49 PM | Comments (0)

October 09, 2009

We're still too fluffy

OZ-IA is an information architecture conference held here in Sydney annually. I presented this year on a topic which has occupied me the past few years: Selling user experience design and the value of design thinking to business.

The thrust of the presentation goes like this:

  1. We, as a profession, have largely failed to make great product experiences.
  2. There are certain people that matter in the world of design, and it's not designers. It's the people who pay to have things built
  3. Communicating the value of design to people who pay to have things made needs to be better done by the industry. They call this "Selling" and we can learn it from traditional salesmen.

Posted by Ant at 09:19 PM | Comments (0)