March 29, 2006

A brand is a result, not a tactic.

What a quote! This article, aptly entitled Obsessive Branding Disorder, is really nicely written. It addresses how everyone wants to 'brand' their company, but are overlooking the fact that you don't 'brand' a company like you might cattle. A good brand is what follows after your proven good business practice. A strong brand is more an adjective than a verb.

Posted by Ant at 03:54 PM | Comments (0)