September 24, 2003
MSN Chat withdrawal
MSN shutting down their chatrooms is not, I suspect, because of some virtuous sense of guilt about paedophiles and children. When EVER, did you hear of Microsoft closing down a business venture for anything other than purely selfish motives?
It's my guess that there are two factors at play here. One lesser one is that running as large a chat network as MSNs, for free, is not cost effective in any way, shape or form. Users aren't moving around their site, increasing chances of a sale for an advertiser or Microsoft, when they're in a chatroom for an hour. Supporting a chat network technically, has also got to be eating a hole in their pocket... for what audience? Mostly teenagers and children who aren't going to be spending any money with Microsoft or advertisers.
Then, you've got the whole legal side. I would say, should any guardian of a paedophile victim, decide that it is the fault of the provider of the environment where grooming took place, any legal defense of that provider would be tenuous at best. Regardless of disclaimers, waivers and other legalese, a good lawyer would probably be able to successfully prosecute.
Finally and the most probable reason I can spot for this withdrawal, is to do with maintaining Microsoft's brand image. Microsoft needs to appeal to the family market as one of their fastest growing group of customers. A news report directly linking an attack on a child, with MSN's chatrooms, which were known by MSN to be used by paedophiles, would be a disasterous breach of the trust that the Microsoft brand must purvey.
It is my view that shutting down chatrooms means three things for Microsoft. 1) Less overheads. 2) Far lower risk of litigation. 3) Insurance against brand damage. Yes, I think the shut down is based on paedophiles using the MSN chat service... but not because Microsoft "care for the kids", but because as usual, they care for Microsoft.
Posted by Ant at September 24, 2003 07:48 PM | TrackBack